Data description: Ctrip based on their users (Mainland visitors) booking volume of Macao as a travel destination, together with key indicators such as their platform homepage’s search volume on Macao, and the changes of recent trend, to predict the number of visitors (overnight stays) to Macao, and calculates the Popularity Index of Mainland visitors' overnight stays in Macao.
Popularity data benchmark (100): Based on the data model, The median daily visitor arrivals (overnight stays) in Macao throughout 2024 are used as the benchmark, corresponding to a baseline value of 100.
Daily popularity data: In the data model, The predicted daily number of visitor (overnight stays) is compared with the benchmark value through a ratio calculation to derive the daily popularity index
Reference for popularity data: If the popularity data is higher than 100, it implies that the popularity level for Macao is higher than normal level, and vice versa. Since the beginning of 2025, holidays period has higher level popularity data, around 150, while regular weekday, lower level is around 80.
Popularity index: New weekly data is published on Mondays
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